Social Responsibility

Konica Minolta is a participant and a partner in a variety of forest protection initiatives. One of these is the Takao Forest Society. Focusing on the natural vegetation in the national forest located in Uratakao, in the western part of Tokyo Metropolis, the society aims, by thinning the trees, planting more, clearing undergrowth and so on, to re-create a lush forest where coniferous trees mingle with broad-leaved varieties. Our company is a corporate member of the society, and our employees take part in its activities, working up a sweat for the cause of fostering better forests.

Not long ago, the number of red-crowned cranes^*1 indigenous to Japan plummeted due to the deterioration of their native habitat. The bird was, for a time, on the verge of extinction. However, thanks to the establishment of the Tsurui Ito Red-Crowned Crane Sanctuary in 1987 by the Wild Bird Society of Japan, and to the protection activities undertaken by local residents and concerned organizations, the number of cranes has increased to more than 1,000. Konica Minolta has been a supporter of the crane-protection activities since the establishment of the sanctuary. As part of this effort, Konica Minolta co-sponsors the Konica Minolta Japanese Red-Crowned Crane Charity Photo Contests.

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The red-crowned crane is a large bird with a white body and a patch of red on the crown of its head. Its habitat extends from eastern Eurasia to Hokkaido in Japan.

Konica Minolta sponsored an Environmental Photo Contest designed to help foster a love of nature by showing the planet as it appears now, through photographs. We invited people to submit photos based on the theme of "color and light," using the concept that beautiful light and color are a reflection of a beautiful Earth.

Konica Minolta Business Solutions (China) Co., Ltd., an office equipment sales company, donated laser printers to the China Wildlife Conservation Association (CWCA) to support the protection of the green peafowl, which is listed as Grade I in the Chinese Catalog of Wildlife under Key State Protection.

Some 200 employees of Konica Minolta Opto (Dalian) Co., Ltd., an optical lens production company in China, and their families participated in a cleanup at Paotaishan Park in the Dalian Economic and Technological Development Zone.